Why live streaming is becoming so popular during the Covid-19 pandemic.
With the cancellation of so many public events and rules limiting public gathering sizes due to Covid-19 many people who were going to be hosting events in the coming months are now left with their plans completely destroyed. Many have cancelled altogether, others postponing until things get better. But some are thinking outside the box, refusing to lose the connection with their audience all together and they’re turning to technology to help them in these uncertain times. You see, never in the history of humanity has it been so easy to broadcast yourself to the world through the internet.
As recently as a 5 years ago, if needed to be broadcast on live television it would cost hundreds of thousands of dollars. You’d need professional camera gear that could hook up to a satellite truck or series of fiber optic cables to connect to a TV station where the signal could be processed and then sent to the respective channels for an audience to watch at home. Today, you hold the technology to do all of that with a device that – more likely than not – you’re using to watch this video. Yes that’s right, you can broadcast yourself or your surroundings all over the world using just your phone.
So if you’re feeling down about the situation we’re in around the world and wish desperately to be able to connect to your audience like you were planning to do in person, it’s time to think outside the box.
In the last few weeks tens of thousands of progressive thinkers have shifted focus to Live Streaming.
Weddings are now being held in front of an online audience. Live streamed funerals are allowing mourners who can’t be present in person to still be present for the memorial service. Entire concerts are now being held from living rooms of artists who want to give their fans a reason to smile, and houses of worship have completely shifted gears to doing their services with nobody in the room.
There are multiple ways to handle live streaming. The first option that comes to many people’s mind is clicking that live button inside of your Facebook app to broadcast your Facebook friends or people who like your business page. That’s certainly one option that’s working very well for a lot of people but if you want to take things up a notch there are plenty of other options to step up your live streaming game. You can hold a live event that’s only available to those who purchase tickets. You can stream to multiple platforms at one time such as YouTube Facebook and your website. You can stream with just one camera angle or from multiple camera angles.
One really cool thing that we’ve done with live-streaming lately is hosting a live conference with multiple speakers, each broadcasting from different locations and switching between them live so audiences never miss a thing. We’ve also been able to show keynote message slides on the screen at the same time. It’s incredible the technology available to us, all we have to do is take advantage of it.
So, before you cancel that live event, challenge yourself to come up with a way to connect with your audience online. Anything is possible, it just takes some creativity.
Let me know how you’re using live streaming in the comments below, and if you have any questions feel free to shoot me an email.
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