Secrets from Live Streaming Experts

In this 30 minute crash course on live-streaming – two experts sit down to share tips, tricks, and lessons learned. If you’ve done a few streams already and want to take things to the next level – this one’s for you!

Galen Bond is the owner of Stage Right Consulting and is truly a live-streaming pioneer in his community. He can be contacted at

Curtis Allen, owner of Solid Rock Video live streams to clients from various industries regularly. curtis@ –

Open Broadcaster Software is a free and open-source cross-platform streaming and recording program. As of 2016, the software is now referred to as OBS Studio. There are versions of OBS Studio available for Microsoft Windows, macOS, and Linux distributions.

DIY video tips from a pro

Do it yourself! Video Production tips from a Pro

Now more than ever, a lot of people are looking to produce their own videos as a way to share news and connect with their clients or staff. As the owner of a video production company, I know full well the power video has as a tool to connect us and share a message. When […]

Variable Cost Explained In 200 Words & How To Calculate It

examples of selling costs

Every business incurs selling, general and administrative expenses (SG&A), which are often a part of the business’s operating expenses. SG&A can be compared to revenue to indicate whether the business is spending too much on operating costs compared to how much product it’s selling or services it’s providing.

SG&A is an important point to remember when calculating the profitability of a company. Sales CommissionSales commission is a monetary reward awarded by companies to the sales reps who have managed to achieve their sales target. It is an incentive geared towards producing more sales and rewarding the performers while simultaneously recognizing their efforts. A sales commission agreement is signed to agree on the terms and conditions set for eligibility to earn a commission. There are also low-cost content marketing options for early-stage startups to help get their name out there, like social media and Search Engine Optimization . Understanding the performance and ROI of marketing campaigns can help to determine where to invest resources in the future.

  • For this, the company needs to carry out a comparative analysis of how urgently the product is required, and whether or not it would lose sales because of it.
  • When constructing a budget for variable expenses, it’s important to use a process that addresses costs that could increase or decrease depending upon the level of sales in a given time period.
  • This will provide the e-commerce site with the exact cost of goods sold for its business.
  • For this reason, firms expense period costs in the period in which they are incurred.

As such, we will be using the finished goods inventory account for the computation of COGS. This is why the COGS formula subtracts the cost of ending inventory from the cost of goods available for sale (beginning inventory + purchases). To calculate COGS, you simply need to add the cost of purchases to the cost of beginning inventory then subtract the cost of ending inventory. Do note that a business will only incur COGS when it sells a product.

It is important because it can define the success of its survival. A summarized contribution margin income statement can be used to prove these calculations. For instance, it is difficult to say whether the extra cost on attractive packaging is production cost or selling cost. However, as far as advertisement expenditure is concerned, there is little doubt about its being a selling cost, since purpose of advertisement is to increase or create the demand for the product. And the addition or creation of utilities to satisfy the given wants is called production in economics. While we can relate COGS to the sale of a product, we can’t say the same with operating expenses.

Still, we are missing another piece of information which is the “total manufacturing costs”. Since the newest products are usually more expensive than the older ones, this usually means that a business will be recording a higher COGS when compared to using FIFO.

Variable Cost Per Unit

The sales manager will calculate this ratio once a month in most cases. This ratio also shows if a company is in a good financial state or not. Period expenses are closely related to periods of time rather than units of products.

For example, a pen manufacturer uses ink in every pen they make. If they produce more pens in February than in January, they need to spend more money on ink in February. Calculate each specific selling expense as a percentage of the gross sales revenues for the period. Once you have your percentages, you analyze them by comparing them to previous years’ number and to your budget.

As per the year-end inventory count, it still has $230,000 remaining worth of unsold products. For example, using the FIFO method means that the cost of the earliest product acquired or produced will be subtracted first from the inventory when a product is sold. What increases finished goods inventory instead is the cost of goods manufactured.

  • They include shipping supplies, delivery charges, and sales commissions.
  • The amount of fixed and variable sales expenses have changed in proportion.
  • These are your overhead accounts — they reduce your taxable income to the extent they are valid deductions.
  • Staging a home can, however, be done by oneself with effort and preparation.

Direct selling expenses are incurred only when the product is sold and are related to the fulfillment of orders. They include the costs of shipping and shipping supplies, delivery charges, and the payment of sales commissions. SG&A includes all non-production expenses incurred by a company in any given period.

What Is The Variable Cost Ratio?

To calculate the ASP you gather several prices, add them up, and then divide the total by the number of prices. The selling price of a product or service is the seller’s final price, i.e., how much the customer pays for something. The exchange can be for a product or service in a certain quantity, weight, or measure. This calculation of targeted income assumes it is being calculated for a division as it ignores income taxes. If a targeted net income is being calculated, then income taxes would also be added to fixed costs along with targeted net income. Cost of goods sold is found on a business’s income statement, one of the top financial reports in accounting.

examples of selling costs

Direct labor – cost of labor expended directly upon the materials to transform them into finished goods. Direct labor refers to salaries and wages of employees who work to convert the raw materials to finished goods.

Packaging And Shipping Costs

Can’t you work backward, and simply divide your total variable cost by the number of units you have? Your average variable cost uses your total variable cost to determine how much, on average, it costs to produce one unit of your product. Put simply, it all comes down to the fact that the more you sell, the more money you need to spend. This includes marketing and sales campaigns to reach more customers, the production costs of more goods, and the time and money required for new product development. All the distribution expenses are usually indirect and come in the income statement.

  • Hiring someone will quickly run into the thousands of dollars.
  • It’s possible to save money by doing some of the painting yourself.
  • SG&A costs are reported on the income statement, the financial statement that your business prepares to figure out how profitable it is.
  • A concession means you’ve agreed to pay certain costs for the buyer, usually as a means of sweetening the deal so the buyer is more likely to close.
  • This can be tracked through spreadsheets or third-party software.
  • Apply online for expert recommendations with real interest rates and payments.

We will now see some live examples of Selling, General & Administrative expenses of some companies. We can get the data from the income statement of the company. Unfortunately, there is no silver bullet to optimizing sales and marketing expenses. The expenses that directly affect your company’s bottom line can vary from business to business and industry to industry. General and administrative expenses (G&A) are incurred in the day-to-day operations of a business and may not be directly tied to a specific function. She is an expert in personal finance and taxes, and earned her Master of Science in Accounting at University of Central Florida.

Variable Vs Fixed Cost

Lastly, the cost of ending inventory will be equal to the cost of unsold goods, which is $230,000 in this case. The COGS will greatly depend on the cost assigned to the product being sold. A more particular method in which the business assigns each product or material its own cost. Instead of basing it on the cost of the oldest or newest stocks, the business bases its COGS on the movement in inventory. A method that uses a weighted cost that averages the cost of inventory. That’s why the COGS will change depending on the inventory costing method that the business uses.

That’s the point at which the company’s revenue generated and its expenses incurred examples of selling costs are the same. SG&A expenses are incurred in day-to-day business operations.

Asking your friends with pickup trucks to help can save you some dough, but will take a lot more time. Sometimes it’s worth paying for the deluxe treatment, where the company packs your boxes for you, transports them to the new location, and unpacks at the other end. If you earn less than $250,000 on your home sale (or $500,000 if you’re married and filing jointly), don’t worry. But if you earn more than that, you’ll need to look further into the matter. Once you’ve subtracted things like the costs of preparing the property for sale from the supposed gains, you might not owe the tax after all. Whether because the buyer requests it or to make the buyer feel secure about the home purchase, many sellers buy a home warranty on the buyer’s behalf. This is a service contract that covers repairs to appliances and certain systems within the house for the first year of ownership.

Once your home is ready to list, the next step is waiting for a buyer to make an offer. After you’ve accepted an offer, you can move into the next phase of the selling process, which usually involves some back and forth negotiation between your agent and the buyer’s agent. In a National Association of Realtors survey, 29% of sellers’ agents reported an increase of 1% to 5% in the dollar value offered by buyers. Twenty-one percent reported that staging increased the sellers’ home value by 6% to 10%. Fortunately, in most situations, the capital gains tax will not apply. You should research your own situation, however, to make sure. Staging a home can, however, be done by oneself with effort and preparation.

Is Depreciation A Selling Expense?

Each individual’s unique needs should be considered when deciding on chosen products. Furthermore, operating expenses are those expenses that cannot be directly attributed to the acquisition or production of a product. That makes COGS a great indicator of a business’s profitability. A business can only generate a profit if its revenue exceeds its COGS as well as operating expenses. You have to consider the cost of raw materials, direct labor, and other necessary manufacturing that a business incurs as they produce them.

examples of selling costs

In summary, product costs are not expensed until the item is sold when the product costs are recorded as cost of goods sold. Period costs are selling and administrative expenses, not related to creating a product, that are shown in the income statement along with cost of goods sold. Administrative expenses are nonmanufacturing costs that include the costs of top administrative functions and various staff departments such as accounting, data processing, and personnel. Executive salaries, clerical salaries, office expenses, office rent, donations, research and development costs, and legal costs are administrative costs. As with selling costs, all organizations have administrative costs.

Ways To Automate Your Ecommerce Business

Direct materials refer to the raw materials used in the manufacturing of a unit of product. For example, the COGS of a manufacturing company will differ from a business that purely does retail sales. An allowance includes any reduction in price a consumer receives if an item is faulty or defective. One example of this might be if a buyer purchased a can of soup that had a dent in the lid, and the store charged the buyer $0.85 instead of $0.99. Manufacturing costs are also known as factory costs or production costs.

If you spend around $4,000, you’ll be within the average, and it’s likely that this will be an investment that will pay off. Sometimes, a buyer’s agent won’t show houses that don’t have a selling agent.

What Goes Into The Costs Of Selling A Home?

You may save money staging your home yourself, but you’ll have to invest the time to prepare and maintain each room. They both consist of costs that are not included in the COGS. Many individuals who are moving decide to pack up their own belongings, rent a truck and do all the driving themselves. There are others who decide to hire a moving company so they can focus on other tasks during the home selling process. If you decide to hire a moving company, you’re looking at about $2,300 for a local move and $4,300 for a move over 100 miles.

Some businesses prefer to list SG&A as a subcategory of operating expenses on the income statement. Other companies may prefer to separate selling expenses from the G&A costs on the financial statement instead. Factory overhead – also called manufacturing overhead, refers to all costs other than direct materials and direct labor spent in the production of finished goods. Direct selling costs arise from sales — if you don’t make the sale, you don’t incur the cost. The different types of direct selling costs include sales commissions, packing materials, order fulfillment activities and shipping charges. Tally the costs you encounter when a customer returns a product, minus any restocking fee you charge to help defray this cost.

A buyer might ask for a concession if they don’t have enough cash to cover their closing costs or if the home is older and they want to preserve cash to make updates. Buyers can also use concessions as a bargaining tool in a buyer’s market, or to offset the cost of having to make a higher offer to compete in a seller’s market. “Cost of sales” if said in a phrase then it basically is, manufacturing cost of units sold in a particular period or simply cost. Materials are unprocessed items used in the manufacturing process. Direct materials are those materials used only in making the product and are clearly and easily traceable to a particular product.

Knowing when to live stream and when to pre record

In my last post I talked about why live streaming is becoming a very important way to keep engaged with your audience. This time, I want to talk about knowing when to live stream, and when to simply record a video for future uploading.

If you’re broadcasting something that you’re looking to get live engagement with, live-streaming is definitely the right answer. Being able to pose questions to your audience and get replies in the comments, or conduct and tally polls live is a huge benefit you’ll get from a live stream that you won’t with a prerecorded video.

Obviously if the message you’re trying to convey is time sensitive like a press conference, live streaming is the only way to get that information out in real time. The downside to live streams is they’re often times less polished, you only get one chance to get your message across and there are no do overs. If the dog starts barking or the cat jumps onto your laptop – well, that’s the nature of live video and you need to be prepared for that.

Most live-streams from home won’t have any graphics with information on them, background music, or anything else like that – it’s just the presenter and their camera. People love to be part of something that’s happening in real time. Experiencing something with other people around the world at the same time, and it’s one of the reasons we’re seeing a surge in live-streaming popularity.

But, what if you could have the production value of an edited video – with on screen graphics, multiple takes, no mistakes – with the experience of broadcasting to your audience live? Well, the folks at YouTube & Facebook have just the thing. They each have a feature called Premiere that’s available when you upload a video. This feature allows you to premiere your video live on their platform at a specified time so your audience gets to watch the video at the exact same time – as they would with a true ‘live-stream’.

We did this recently with a concert I filmed. I took all my camera angles, edited them together and made a really great video of their show. Then the band took that video file and set it to premiere at 2pm and then shared the link to the premiere to their social media. When it was time for the video to premiere, everyone got to watch it at the exact same time. Another really neat feature was the text based chatroom at the side of the Youtube video player while the premiere happened, which allowed everyone who was watching the video to comment on what we were watching and the band was able to respond to those questions and comments as they came in. After the video was done playing to it’s live audience, it immediately was added to the YouTube channel of the band and people could view and comment on it just like any other video on Youtube.

So, if you don’t need to be broadcasting live, why not consider filming your video, throwing it into a free editing software like iMovie or Davinci Resolve, make some edits, remove any mistakes, and then export your video for uploading to YouTube or Facebook as a premiere. How have you been using live streaming lately? I’d love to hear your experiences in the comments below and if you have any questions – feel free to ask – I love helping people discover the wonderful world of video production.

Solid Rock Video 778-760-0567 info@ www.solidrockvideo.comk

live stream in vmix

Why live streaming is becoming so popular during the Covid-19 pandemic.

With the cancellation of so many public events and rules limiting public gathering sizes due to Covid-19 many people who were going to be hosting events in the coming months are now left with their plans completely destroyed. Many have cancelled altogether, others postponing until things get better. But some are thinking outside the box, refusing to lose the connection with their audience all together and they’re turning to technology to help them in these uncertain times. You see, never in the history of humanity has it been so easy to broadcast yourself to the world through the internet.

As recently as a 5 years ago, if needed to be broadcast on live television it would cost hundreds of thousands of dollars. You’d need professional camera gear that could hook up to a satellite truck or series of fiber optic cables to connect to a TV station where the signal could be processed and then sent to the respective channels for an audience to watch at home. Today, you hold the technology to do all of that with a device that – more likely than not – you’re using to watch this video. Yes that’s right, you can broadcast yourself or your surroundings all over the world using just your phone.

So if you’re feeling down about the situation we’re in around the world and wish desperately to be able to connect to your audience like you were planning to do in person, it’s time to think outside the box.

In the last few weeks tens of thousands of progressive thinkers have shifted focus to Live Streaming.
Weddings are now being held in front of an online audience. Live streamed funerals are allowing mourners who can’t be present in person to still be present for the memorial service. Entire concerts are now being held from living rooms of artists who want to give their fans a reason to smile, and houses of worship have completely shifted gears to doing their services with nobody in the room.

 There are multiple ways to handle live streaming. The first option that comes to many people’s mind is clicking that live button inside of your Facebook app to broadcast your Facebook friends or people who like your business page. That’s certainly one option that’s working very well for a lot of people but if you want to take things up a notch there are plenty of other options to step up your live streaming game. You can hold a live event that’s only available to those who purchase tickets. You can stream to multiple platforms at one time such as YouTube Facebook and your website. You can stream with just one camera angle or from multiple camera angles.

One really cool thing that we’ve done with live-streaming lately is hosting a live conference with multiple speakers, each broadcasting from different locations and switching between them live so audiences never miss a thing. We’ve also been able to show keynote message slides on the screen at the same time. It’s incredible the technology available to us, all we have to do is take advantage of it.

So, before you cancel that live event, challenge yourself to come up with a way to connect with your audience online. Anything is possible, it just takes some creativity.

Let me know how you’re using live streaming in the comments below, and if you have any questions feel free to shoot me an email.